JAK REKLAMUJE SIĘ PERFUMY
How Perfumes Are Advertised
Author(s): Agnieszka RosińskaSubject(s): Language and Literature Studies
Published by: Dom Wydawniczy ELIPSA
Keywords: reklama; reklamowanie perfum; advertising for perfumes; metody reklamowania
Summary/Abstract: The article describes various ways of advertising for perfumes. The research carried out by the author proves that the advertisers persuade the recipients to purchase the product by means of: the description of the fragrance (45,42% of the collected advertisements), definition of their use (27,57%), reference to their names or their explanation (18,28%), description of the package (7,02%), reference to famous people associated with a given fragrance (1,68%).
Journal: Poradnik Językowy
- Issue Year: 2004
- Issue No: 01
- Page Range: 65-73
- Page Count: 9
- Language: Polish
- Content File-PDF