Le politiquement correct: de la stereotypie a l'alterisation du discours publicitaire roumain
The politically correctness -from the stereotyping to the othering interactions of Romanian advertising discourse

Summary/Abstract: The language evolves at the same time with society and every day we witness how new words enter our current vocabulary as a result of the communication progress. This politically correcteness appeared as a language that intends to avoid the expressions that could be understood as exclusion or denigration ways against traditionally considered disadvantaged groups.

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