Loj finančného profitu ako zdroj získania strážnych psov demokracie v globálnej spoločnosti
Tallow of the Financial Profit – the Way how to win the Watchdogs of Democracy in the Global Society

Summary/Abstract: Society based on the principles of free trade has a new challenge to deal with. It is a way how the mass media are behaving and also the behavior of the recipients. Instead of following the rules of objectivity, the main focus of the media is the immediate profit and winning the favor of the lawmakers. While changing the reality into the biased reality the media for their goodwill get better conditions in the market. On the other hand, recipient, while being under the daily stress, does not have time devoting it to study the stories and creating his own oppinion. Therefore the media, while knowing his conditions, give him the “semi prepared product”– easy and fast, but not made from the pure facts. This is also the story of the Sinclair Broadcast group, one of the largest and most diversified television broadcasting companies in the US. Sinclair owns and operates, programs, or provides sales services to 58 television stations in 35 markets. However, there were plenty of examples when the newsmakers of this media giant did not follow the rules of the objectivity.

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