The pragmatics of objectivity in the use of personal brands
in the Spanish beginner academic-scientific discourse:
Polish perspective Cover Image

La pragmática de la objetividad en el uso de las marcas personales en el discurso científico-académico principiante español: perspectiva polaca
The pragmatics of objectivity in the use of personal brands in the Spanish beginner academic-scientific discourse: Polish perspective

Author(s): Agata Komorowska
Subject(s): Higher Education , Sociology of Education
Published by: Uniwersytet im. Adama Mickiewicza w Poznaniu
Keywords: scientific-academic discourse; personal deixis; impersonal and non-personal forms; pragmatic strategies;

Summary/Abstract: This article focuses on the grammatical elements that pragmatically reinforce the objectivity of Spanishscientific-academic discourse, and more specifically, on the use or omission of personal brands. To thisend, a series of final degree projects, written in the Spanish language by Polish university students, areexamined with the aim of verifying the discursive competence of inexperienced authors in the use of dif-ferent strategies aimed at granting objectivity to the scientific text and the possible problems. originatedby pragmatic-grammatical interferences between the Polish and Spanish languages.

  • Issue Year: 52/2025
  • Issue No: 1
  • Page Range: 101-114
  • Page Count: 14
  • Language: French
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