Modern strategies for employee motivation and corporate culture
Modern strategies for employee motivation and corporate culture

Summary/Abstract: The paper identifies and evaluates some selected dimensions of corporate culture that contribute to employee motivation and engagement, linking them to happiness management, employee well-being, gender equality, and inclusion. If corporate culture is the space of an organization, then employees are the elements that must function within this space to help the organization achieve its goals. The ideal state is one where corporate culture becomes the culture of each individual, and at the same time, each individual contributes the best part of themselves to it. It reveals that the absence of happiness management in organizations leads to accumulated stress, emotional exhaustion, or psychological issues among employees, potentially resulting in burnout. In this context, artificial intelligence (AI) emerges as an intriguing factor with varying perceptions. From the perspective of progress and employee support, AI can be perceived both as a tool and as a colleague. In today’s era of technological advancement, AI presents a new challenge, with ongoing studies attempting to explore its implications. However, rapid technological development continuously brings along new insights. AI is gradually becoming an integral part of every organization and individual. The findings indicate that happiness management, well-being, gender equality, inclusion, and AI are highly relevant topics. Understanding—or at least striving to understand—them is not only beneficial but essential for organizations to achieve their strategic objectives.

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