IMPACT OF COVID-19 ON CONSUMER BEHAVIOR – CASE OF ALBANIA
IMPACT OF COVID-19 ON CONSUMER BEHAVIOR – CASE OF ALBANIA
Author(s): Kledia Tirana, Albina HysajSubject(s): National Economy, Supranational / Global Economy, Behaviorism, Health and medicine and law, Financial Markets, Human Resources in Economy, Socio-Economic Research
Published by: INTERNACIONALNI UNIVERZITET TRAVNIK
Keywords: consumer; saving; consumer behavior; Covid 19;
Summary/Abstract: Covid-19 pandemic had a tremendous impact on everyone life. The governments worldwide declared the state of emergency and took drastic measures to prevent the spread of the virus. These restrictions impacted the overall economy; the lockdown caused many companies to either stop or reduce production of goods. Foreign and domestic investments decreased sharply and the fall of remittances affected consumption as well. Companies worldwide faced hardship in paying their liabilities and loans. The lockdown had also an enormous effect on tax revenues, therefore, affecting government expenditure. The unprecedented changes have affected consumer behavior and the tendency of individuals to save instead of consuming. In this paper, we investigate the impact of Covid 19 on consumer behavior in Albania by using questionnaire analysis methodology.
Journal: ZBORNIK RADOVA INTERNACIONALNOG UNIVERZITETA TRAVNIK
- Issue Year: 10/2021
- Issue No: 23
- Page Range: 94-102
- Page Count: 9
- Language: English
