PRAVO EVROPSKE UNIJE U SLUŽBI KREATIVNE INDUSTRIJE
THE EUROPEAN UNION LAW IN THE SERVICE OF THE CREATIVE INDUSTRY

Summary/Abstract: The paper examines the key elements of the European Regulatory Framework in relation to the culture and creative industry today. The creative industry passes through the process of transformation in which creativity, innovation, knowledge, technology, robotization and digitalization becomes an essential trigger of stimulating states through the sphere of the creative economy. The focus of the paper is on legal regulations within the EU that includes policies and legislation, but also existing legal frameworks at the regional, national and supranational level and their impact on the concept of global production. Global production issues in the era of digital media were analyzed through several key aspects with special reference to the diversity of the creative industry within EU countries and the direct implications of the creation industry and market. Taking into account the importance of the European cultural and creative scene in the global production network will also point out to the importance and need of greater social inclusion of culture and creative industry in the European Pillar of Social Rights and Social Policy of the EU.

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