HAMAS-İSRAİL ÇATIŞMASI VE PROPAGANDA: İSRAİL DIŞİŞLERİ BAKANLIĞI X PLATFORMUNDA YER ALAN VİDEOLARIN ANALİZİ
HAMAS-ISRAEL CONFLICT AND PROPAGANDA: ANALYSIS OF VIDEOS ON THE X PLATFORM OF THE ISRAELI MINISTRY OF FOREIGN AFFAIRS

Summary/Abstract: Today, people are exposed to a wide range of propaganda content through social media platforms without time and space restrictions. Particularly in times of war and conflict, the parties carry out their propaganda activities through social media platforms. In this study, six videos published by the Israeli Ministry of Foreign Affairs on the X platform between October 7, 2023 and February 7, 2024 during the Israel-Hamas conflict, which started on October 7, 2023 and is still ongoing, were analyzed in the context of audio-visual propaganda using the visualverbal video analysis method (VVVA) developed by Fazeli et al. The main criteria for determining the six videos selected and analyzed through purposive sampling within the scope of the study were that they were shot and edited professionally in a studio environment, that they did not contain real and current images and that they were short propaganda films. As a result of the analysis, it was determined that the videos contained the themes of evoking empathy, appealing to fear, international public opinion and identification. It has been observed that Israel uses these videos, which are professionally prepared and distributed to people through social media platforms, to justify itself during the war process, to mobilize emotions, to gain legitimacy, and to win the support of international public opinion. All semantic and physical components of the videos are strategically constructed to achieve this goal. With these videos, which are part of Israel's propaganda activities, it has been determined that Israel effectively utilizes the power of visual narratives in this age where visual culture, speed and consumption are at the forefront.

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