Electronic Marketing for the Development of International Tourism
Electronic Marketing for the Development of International Tourism
Author(s): Ignas DzemydaSubject(s): Economy
Published by: Vilnius Gediminas Technical University
Keywords: emarketing; emarketing elements; the Internet; tourism; eTourism; emarketing model.
Summary/Abstract: The article deals with the concept of e marketing and discusses its elements. Emarketing allows for a constructive dialogue and individualisation options. Tourism services are developing businesses, which means the beginning of the relation ship and communication with even larger consumer groups. This article is aimed at identifying the elements of e marketing in Lithuanian tourism activities. The performed tasks include providing the emarketing concepts of theoretical aspects, actualizing emarketing elements, emarketing and identifying the elements of Lithuanian tourism enterprises. The paper has applied for scientific literature and employed theoretical and empirical research methods of tourism services based on the context of the enterprise.
Journal: Verslas: teorija ir praktika
- Issue Year: 15/2014
- Issue No: 2
- Page Range: 191-197
- Page Count: 6
- Language: English