DUE DILIGENCЕ KAO KRITIČNI KORAK POSLOVNOG ODLUČIVANJA
"DUE DILIGENCE" AS A CRITICAL STEP IN BUSINESS DECISION-MAKING

Summary/Abstract: Due diligence is a key dimension in the evaluation of investment opportunities, enabling investors to identify, assess and minimize potential risks before making investment decisions. It involves a comprehensive analysis of the financial, legal, operational and strategic aspects of the company or project in which the investment is planned. The aim of this paper is to present the theoretical foundations and practical application of the due diligence procedure, with special emphasis on its role in minimizing risk and ensuring the success of investment projects. The research includes an overview of the methods and techniques used in the due diligence process, as well as an analysis of the most common risks that investors seek to identify and mitigate through this instrument. In addition, the paper outlines key challenges and best practices in conducting due diligence, providing practical guidance for investors seeking to improve their risk management strategies. The paper's contribution is in emphasizing the importance of serious due diligence analysis as a necessary step for making informed investment decisions, which reduces exposure to unexpected risks and increases the chance for long-term investment success.

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