BRANDING OF THE COUNTRY AND CITY FOR PURPOSE OF ECONOMICAL AND POLITICAL PROMOTION
BRANDING OF THE COUNTRY AND CITY FOR PURPOSE OF ECONOMICAL AND POLITICAL PROMOTION

Summary/Abstract: In the world of marketing nowadays, a city or a country is spoken of in the sense of brand, a trade mark. The popularity of country branding, regional and city branding is directly influenced by the process of globalization with the aim of their unique positioning and differentiation. The practice of branding has stated significantly outside the field of product and services, and the trend of branding cities, regions and countries is becoming more popular. In the currently active process of connecting the world and creating one giant global village, it is quite a challenge to brand a city or a country and introduce the world with its unique characteristics and promote its values. In order to accomplish the previously mentioned aim it is necessary to shape all marketing activities in the function of social-economical interests of the city and country. The prime goals of the city or the country promotion should be: economy development, increasing of investments and improvement of its image.

• Details
• Contents