MEDIJI, POLITIKA I POLITIČKA PROPAGANDA
MEDIA, POLITICS AND POLITICAL PROPAGANDA

Summary/Abstract: Relations between the media and society, the media and politics, politics and propaganda have always aroused the attention of governmental, professional and scientific circles, as a point of peaceful or unstable political situations. These relationships are becoming more intense in democratic societies, as a specific symbiosis, or the division of powers between the media and politics ie. removing or deleting of the borders, which used to be quite often and pointed out. Language is a normative-grammatical adopted system of verbal signs that makes the most symbolic order, without it, it is impossible to have normal mental life of man, as well as to have the process of thinking and communicating. The exchange of characters that makes up language is the essence of human communication, the communication system and the basis of communication and political propaganda. That is reason why the linguistic communication is done through words (spoken, written, painted, scrambled) and is not be limited only to this. The propaganda messages make special significance in the realization of political objectives especially through the process of political propaganda because they realize tasks, persuasion or suggestion; and is intimidating or mobilizer of the combat energy; and to achieve it, should be: accessible, attractive, understandable and convincing.

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