СТАЊЕ ФРАНШИЗНОГ ПОСЛОВАЊА НА РАЗВИЈЕНИМ И МАЊЕ РАЗВИЈЕНИМ ТРЖИШТИМА
THE STATE OF FRANCHISING IN DEVELOPED AND LESS DEVELOPED MARKETS

Summary/Abstract: The development of franchising in the early years was uneven in different markets. In parallel, the development of today's franchise system is balanced. The market of the former Yugoslavia is at the bottom of the European scale of development in the said business model. The analysis in this paper will be based on a comparative analysis from the most developed to the less developed markets. Therefore, a comparative analysis will include franchising in the market of the United States, then, European countries and eventually, in part, the market of the individual countries of the former Yugoslavia. In addition, at the beginning of the paper, the meaning of franchising will be theoretically analyzed, its characteristics and historical development.

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