INFLUENCE OF AI IN MEDIA AND ENTERTAINMENT INDUSTRY
INFLUENCE OF AI IN MEDIA AND ENTERTAINMENT INDUSTRY

Summary/Abstract: The media industry is by its very nature inclined to introduce innovations and new technologies. In order to fulfill the set goal of its continuous development, offer the highest quality content and improve the user experience, it tries to integrate the latest achievements of the digital revolution as much as possible. Users of media industry products have ever-increasing expectations and impose demands on the media industry that are increasingly difficult to meet. In order to adequately respond to the complex demands of consumers, the media industry has recently been relying more and more on the help of artificial intelligence. Artificial intelligence in the media industry has various applications that are transforming the creation, distribution and consumption of content. Artificial intelligence algorithms are used when analyzing user behavior and preferences in order to suggest newer and more impressive content to that user. This paper discusses the integration of artificial intelligence technologies, such as machine learning, deep learning with AR and VR, and ways of using them for the creation, distribution and consumption of media content. The paper provides an insight into the key advantages of using artificial intelligence technologies in the media industry and focuses on presenting the challenges that artificial intelligence poses in the media industry, which include a combination of technological, ethical and regulatory aspects.

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