ZELENO RAČUNOVODSTVO KAO INTEGRALNI DEO KONCEPTA DRUŠTVENE ODGOVORNOSTI
GREEN ACCOUNTING AS AN INTEGRAL PART OF THE CONCEPT OF SOCIAL RESPONSIBILITY

Summary/Abstract: Green accounting is a part of modern accounting, with the primary task of providing adequate data and information to the management of the corporation to assess the economic effects of the implementation of positive legal regulations, standards, contracts, protocols and other international, European, national and other measures. The aim of introducing the mentioned measures is to improve and protect the environment, reduce the use or alternative use of nonrenewable and environmentally harmful resources. Preparation of relevant information of the costs and effects of the business system activities for the preservation and improvement of the environment is the task of green accounting. Encompassing environmental costs is not simple because they are difficult to recognize, they dont appear like other classic costs, they are often hidden, intangible, some arise before the start of the activity, while some arise in the future. Investments are necessary to comply with relevant regulations or measures. Rapid industrialization and costly industrial activities present particular challenges to developing economies that seek to find ways to achieve long-term environmentally sustainable development while fostering prosperity. The implementation of a sustainable development path in the countries of the Western Balkans would lead to significant socio-economic progress. In addition, it is also necessary to raise the awareness of the public and business entities about the importance of environmental protection and continuous education about all issues of sustainable development, since there is a direct statistically strong connection between sustainable development and economic growth.

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