THE ECONOMIC AND SOCIAL POTENTIAL OF TOURISM IN AN INNOVATIVE INTERNATIONAL AMBIENT
THE ECONOMIC AND SOCIAL POTENTIAL OF TOURISM IN AN INNOVATIVE INTERNATIONAL AMBIENT

Summary/Abstract: Modern tourism represents a significant industry and development opportunity for the most countries in the world. The international community is characterized by numerous contradictions in all areas, especially in the area of economic existence. There are inhumane relationships on the scene with a tendency to completely eliminate rivals. The fierce competition in the processes of globalization implies the engagement of all available potentials in the concept of achieving competitive advantage in the market and tourist economy. The monitoring and implementation of modern trends, innovations and the mobilization of all potentials become a priority obligation of relevant community entities. The essential role belongs to science and academic structures with permanent training of management and other segments of society.

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