IZVJEŠTAVANJE U VANREDNIM SITUACIJAMA NA PRIMJERU COVID 19
EMERGENCY REPORTING ON THE EXAMPLE OF COVID 19

Summary/Abstract: All people experience crisis situations during their lives. Each of us has personal experiences of crisis and they are different, but most of us can be recognized and seen through the word: crisis. It would be difficult not to remember a person who has not suffered a loss of a loved one, a loss of material or emotional values. Just like individuals, organizations can move through a crisis period, too. Fatal injury or death at the workplace, investigation in the company, change of ownership of the company, product or service suspected of adverse may effect customers or the population. There is no part of the business where the crisis cannot occur. How many times have we received a true and clear message about the event, and how often have we based our meaning about the event on information from sources of dubious reliability? Successful crisis resolution requires a pre-designed plan consisting of two equally important elements: a crisis resolution plan and a crisis communication plan. Crisis communication is an interactive process, and can be defined as the exchange of information and opinions before, during, and after the outbreak of a crisis situation. Crisis communication is an interactive process, and can be defined as the exchange of information and opinions before, during, and after the outbreak of a crisis situation. The term “crisis situation” means a specific, unexpected and unusual event that creates a high level of uncertainty and threat or experience of threat to the priorities of an organization. Crisis communication involves individuals, groups and institutions (organizations). The messages in crisis communication are often multiple, with the main aim of eliminating the impact of the crisis and reducing the impact of the crisis to a minimum.

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