A digitális divattartalmak ideje
The Age of Digital Fashion Content

Summary/Abstract: For a long time, fashion was exclusively associated with the physical world. Beyond fashion illustrations and drawings, tangible fashion objects appeared on mannequins (or dolls) or human bodies, with physical extensions. As Joanne Entwistle wrote in 2015: “Fashion is about bodies: it is produced, promoted, and worn by bodies. It is the body that fashion speaks to, and it is the body that must be dressed in almost all social encounters.” This model is changing today due to the rise of digital fashion, which is infiltrating all areas of the fashion system, from production to consumption. My paper focuses on a specific aspect of digital fashion, analyzing Noonoouri’s CGI fashion influencer brand collaborations to explore the intersection between physically based “archive fashion” and digital fashion.

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