MARKETING INFORMACIONI SISTEM I KONCEPT ŽIVOTNOG CIKLUSA PROIZVODA U FUNKCIJI EFIKASNOG PROGRAMA UVOĐENJA I PLASMANA NOVOG PROIZVODA
MARKETING INFORMATION SYSTEM AND PRODUCT LIFE CYCLE CONCEPT IN THE FUNCTION OF AN EFFICIENT PROGRAM OF INTRODUCTION AND PLACEMENT OF A NEW PRODUCT

Summary/Abstract: The introduction of a new product in modern business conditions is becoming an increasingly decisive factor in achieving the planned strategic goals of the company. Marketing information system is a key factor that should ensure the effectiveness of the process of introducing a new product. An efficient marketing information system should enable coordination in terms of clearly defining goals, defining activities that will lead to the achievement of goals as well as effective implementation of control.

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