ONLINE MARKETING AND PROMOTION OF HOTEL SERVICES
ONLINE MARKETING AND PROMOTION OF HOTEL SERVICES

Summary/Abstract: Intensifying competition in online business necessitates diverse marketing strategies for hotels. The dynamic tourism market demands adaptability in marketing and business approaches. Information and communication technologies (ICT) and hotel industry developments reshape marketing and sales strategies. Attracting guests becomes a paramount challenge amid competitive pressures. In the digital age, hotel marketing spans online platforms, necessitating a strong online presence. This paper explores the role of marketing services in hotels and restaurants, emphasizing a service-centric marketing concept. It analyzes Internet marketing’s core aspects and its significance in the modern hotel industry. The three-part structure covers the foundational role of marketing in hotels, considerations in online marketing, and exemplifies marketing and online activities at Hotel Radisson Astana.

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