Platform Based Movie Culture during the COVID-19 Pandemic: Streaming Wars and the International Film Industry
Platform Based Movie Culture during the COVID-19 Pandemic: Streaming Wars and the International Film Industry

Summary/Abstract: The premise of this study is based on the fact that the film industry is constantly changing due to media convergence. As a result, new platforms emerge because of substantially altered consumer behaviours. In this sense, this paper conducts a marketing- and distribution-focused examination of the film industry during the COVID-19 pandemic. One of the major topics investigated is how lockdown and social distancing have impacted the premier-based distribution system and how new streaming services have come to dominate the international market. The study pays particular attention to new business models and the role of movie theatres in consumer entertainment in the post-pandemic era.

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