ТЕНДЕНЦИИ В МАРКЕТИНГОВИТЕ ИЗСЛЕДВАНИЯ
TRENDS IN MARKETING RESEARCH
Author(s): Atanas LuizovSubject(s): Social Sciences, Economy, Media studies, Communication studies, Theory of Communication, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Бургаски свободен университет
Keywords: marketing research; big data; internet; consumer behavior
Summary/Abstract: Digital technologies are transforming marketing research, offering new opportunities to understand consumers and optimize marketing strategies. The growing volume of data and the complexity of analysis create new challenges for researchers. This article analyzes how these changes shape contemporary marketing research practices, emphasizing the importance of adaptability and technological innovation.
Journal: Годишник на Бургаски свободен университет
- Issue Year: L/2024
- Issue No: 1
- Page Range: 173-178
- Page Count: 6
- Language: Bulgarian
