Power dynamics in business relationships in a turbulent environment: focus on anticipated power consequences and value creation
Power dynamics in business relationships in a turbulent environment: focus on anticipated power consequences and value creation

Summary/Abstract: Purpose– I aimed to develop a conceptual model of power dynamics focused on an anticipated powerconsequences in business relationships in a context of high environmental turbulence. I also intended to discussthe theoretical significance of my findings and indicate future research directions.Design/methodology/approach– Conceptual article indicating future research directions.Findings– The proposal of the conceptual model of power dynamics focusing on anticipated powerconsequences in business relationships.Research limitations/implications– The limitations of the presented model stem from the critique of theholistic view. My contribution lies in advancing our understanding of power dynamics in businessrelationships amid significant environmental change. I elucidate how transformative practices relate to poweroutcomes and value creation in these relationships.Practical implications– The model highlights the importance of a mindful approach to managing businessrelationships in a turbulent environment. It emphasizes considering expected power outcomes from activitiesand their impact on creating value in these relationships.Social implications– The proposed concept resonates with systems theory, which emphasizes how differentlevels of business relationships are interconnected. It enables the analysis of power dynamics at the individuallevel, such as employees, consumers and local communities. These groups often include the most vulnerableindividuals impacted by relational business structures.Originality/value– The focus on anticipated power consequences of transformative practices triggered byhigh environmental turbulences, while considering the impact of power distribution of relationship actors onthe sharing of benefits and costs.

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