Digitalizáció és fenntarthatóság a magyar KKV gyakorlatában – lehetõség vagy kényszer?
Digitalization and Sustainability in Hungarian SMEs – Opportunity or Necessity?

Summary/Abstract: Digitalization and sustainability are by far the two most dominant mega trends in the latest decades. The business implications of these two areas and the relationship between the two trends are popular research topics among both academics and practitioners. Each company has its own ability to adapt and respond to changing environmental challenges and it is an unfortunate fact that some of them are not always able to implement the latest technologies to their practices. Small- and medium-sized enterprises are particularly vulnerable in this respect. Based on the opinions of 112 Hungarian small- and medium-sized company owners and top managers, this paper aims to explore the relationship between digitalization and corporate sustainability in the SME environment, in order to identify the most appropriate development strategies to meet the needs of such businesses.

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