Stronniczość polityczna telewizyjnych audycji informacyjnych w okresie parlamentarnej kampanii wyborczej w Polsce w 2023 r.
Political Bias of Television Newscasts during the Polish Parliamentary Election Campaign in 2023
Author(s): Rafał Klepka, Wojciech Kułaga, Wojciech MaguśSubject(s): Politics / Political Sciences, Media studies, Government/Political systems, Electoral systems, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: political bias; election campaign; television newscasts; Media Political Bias Index; content analysis
Summary/Abstract: The article presents some of the results of research conducted by the authors on the political bias of the Polish media in the period preceding the parliamentary election in 2023. The article presents the results of a content analysis of the three most popular Polish television newscasts: “Wiadomości” (TVP), “Wydarzenia” (Polsat) and “Fakty” (TVN), broadcast in the month preceding the day of the parliamentary elections. The collected data was used to calculate a measure in the form of the Media Political Bias Index, which allows comparing the scale of bias of different media at the same time and the same medium in different periods. The presented results make it possible to assess which newscast was the most and least biased and to compare the strength of bias with the results obtained in the period preceding the previous parliamentary elections.
Journal: Studia Politicae Universitatis Silesiensis
- Issue Year: 2024
- Issue No: 38
- Page Range: 39-55
- Page Count: 17
- Language: Polish