MARKETINŠKA KOMUNIKACIJA U TURIZMU
MARKETING COMMUNICATION IN TOURISM
Author(s): Danijela MadžarSubject(s): Media studies, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Sveučilište u Mostaru i Institut društvenih znanosti Ivo Pilar, Zagreb
Keywords: book review; marketing; tourism; Arnela Bevanda; Marko Šantić; Sanja Bijakšić;
Summary/Abstract: Review of: Arnela Bevanda – Marko Šantić – Sanja Bijakšić, Marketinška komunikacija u turizmu, Sveučilište u Mostaru, PRESSUM, Mostar, 2019., 340 str., ISBN: 978-9958-16-117-9 UDK: 338.48:658.8(049.3) 658.8:338.48(049.3).
Journal: Mostariensia - časopis za društvene i humanističke znanosti
- Issue Year: 25/2021
- Issue No: 1-2
- Page Range: 325-328
- Page Count: 4
- Language: Croatian
