TURISTIČKE ZAJEDNICE I PROIZVODI DESTINACIJA – TRENDOVI U HRVATSKOME TURIZMU
TOURIST BOARDS AND DESTINATION PRODUCTS – TRENDS IN CROATIAN TOURISM
Author(s): Suzana Aflić, Jasmina GrzinicSubject(s): National Economy, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Sveučilište u Mostaru i Institut društvenih znanosti Ivo Pilar, Zagreb
Keywords: tourist board; tourist products; destination; regional development; trends;
Summary/Abstract: Tourist boards (DMO-s) with their social activity enhance the tourist product, thus raising its quality level and emphasizing the indigenousness of the supply. A research has been conducted using questionnaires with the goal of analysing the work of coastal and rural tourist boards in Croatian tourism. All together, 58 questionnaires from a total of 66 tourist boards in Istria and Primorsko-goranska county were collected and a descriptive analysis was made. The research is a part of a wider one conducted in the period from 2014 to 2016 in Croatian tourist organizations. The results indicate a disproportion between the actions of coastal and rural tourist boards from the aspect of initiating the development of new tourist products.
Journal: Mostariensia - časopis za društvene i humanističke znanosti
- Issue Year: 23/2019
- Issue No: 2
- Page Range: 109-121
- Page Count: 13
- Language: Croatian
