Towards a Communicative Model of Military Propaganda (The Example of Mercenary Recruitments in the Karabakh War of 2020)
Towards a Communicative Model of Military Propaganda (The Example of Mercenary Recruitments in the Karabakh War of 2020)
Author(s): Sargis Grigoryan, Grigor GhazaryanSubject(s): History, Local History / Microhistory, Political history, Recent History (1900 till today), Present Times (2010 - today)
Published by: Muzeul de Istorie „Paul Păltănea” Galaţi
Keywords: Military propaganda; Jihadi struggle; Azerbaijan; Fatwa; Collective duty; Meta-communication; Manipulation;
Summary/Abstract: The present paper examines propaganda techniques, focusing on the recruitment of mercenaries by Turkey and Azerbaijan during the Second Nagorno-Karabakh War against the Republic of Armenia and the self-proclaimed Republic of Artsakh. Specifically, the public messages of Syrian clerics, aiming to recruit fighters for a “common mission”, are analyzed using a proposed communication model derived from Communication Studies and ICC. The analysis places emphasis on the meta-communicative level, which includes elements of religion and shared values. The exploitation of these elements is identified as a common instrument of manipulation.
Journal: Danubius
- Issue Year: 42/2024
- Issue No: 1
- Page Range: 361-372
- Page Count: 12
- Language: English
