Kto dominuje w polskim dyskursie medialnym? Profil ideologiczny polskiej infosfery
Who Dominates the Polish Media Discourse? Ideological Profile of the Polish Infosphere

Summary/Abstract: The study aims to establish the ideological profile of the Polish infosphere. It was implemented by quantifying the proportions of media access by representatives of three aggregated political formations: left-liberal, centrist and right-wing between January 1 and April 30, 2023. The study revealed that the Polish media space could be characterised as polarised in a balanced way, as the left-liberal worldview accounted for 43% of the coverage, the right-wing – for 41% and the centrist – for 16%. The infosphere was balanced by the public media, which provided a right-wing message, and by online portals providing a left-liberal perspective. The authors predicted two potential drivers of change: (1) the political control of the public media taken by a left-liberal and centrist political option, and (2) the loss of relevance of the press and television. The authors’ predictions were confirmed by a follow-up study conducted between January 1 and April 30, 2024.

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