WSPÓŁCZESNA LEKSYKA NA USŁUGACH AUTOPREZENTACJI (CECHY FIZYCZNE NA PODSTAWIE ANALIZY INTERNETOWYCH ANONSÓW TOWARZYSKO-MATRYMONIALNYCH)
Contemporary Lexis in Use of Auto-Presentation (Physical Qualities Based on the Analysis of Internet Social-Matrimonial Announcements)

Summary/Abstract: There are various ways of self-presentation. Depending on what one wants to communicate, to whom and in what situation, auto-presentation takes different shapes, more or less consciously. The article presents an analysis of lexis used by the authors of Internet social-matrimonial announcements, to articulate information about their physical qualities. The analysis has covered 700 ads placed from July until December 2003 on six social-matrimonial websites: www.1plus1.pl, www.afekt.waw.pl, www.lover.pl, www.poznaj.of.pl, www.razem.snug.pl, www.serduszko.pl. The characteristics of appearance given both by men and by women included first of all such qualities as the figure, hair colour, hair style, height and the colour of eyes. Physical portraits revealed in the ads are usually neutrally or positively evaluated. The message senders have used lexemes and common or slightly humorous structures. In order to sound trustworthy and reserved, they happen to refer to other peopleís opinions, which prove qualities declared by the authors. To show distance they usually use modifiers.

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