Can Wearable and Digital Technologies Augment Business-to-Consumer Data Driven Outcomes in Health and Fitness Industry?
Can Wearable and Digital Technologies Augment Business-to-Consumer Data Driven Outcomes in Health and Fitness Industry?

Summary/Abstract: This paper explains the potential role wearable and digital technologies might play in the rela-tionship between health and fitness professionals and consumers. This positive relationship could,potentially, change the industry’s Business-to-Consumer (B2C) dynamics. This article aims to pro-vide information and guidance to readers in the following aspects: A) identifying current applica-tions of wearable technologies and other digital resources in the daily practices of health and fit-ness professionals, B) understanding the potential of these tools for comprehensive client andpatient monitoring, irrespective of age or digital literacy, and C) optimizing the utilization of theseresources to enhance consumer engagement in health and fitness endeavors. The examinationencompasses wearable technologies, fitness applications, and datadriven tools. Moreover, prac-tical insights into the applicability and usability of widely adopted artificial intelligence versionsare enumerated to encompass diverse health and fitness user objectives such as empowermentvia technology, enhanced professional-customer connectivity, optimized industry dynamics, andpotential for continuous evolution).

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