3D TECHNOLOGIES, CONSUMER’S PSYCHOLOGY AND EFFICIENCY OF ADVERTISING
3D TECHNOLOGIES, CONSUMER’S PSYCHOLOGY AND EFFICIENCY OF ADVERTISING
Author(s): Ramona Olivia StefanescuSubject(s): Education
Published by: Carol I National Defence University Publishing House
Keywords: consumer’s psychology; ad psychology; efficiency of the advertising message; 3D technologies; three-dimensional advertising.
Summary/Abstract: The present-day is changing under our own eyes. From action movies to cartoons, to magazine pictorials, 3D technology has expanded to the TV set in front of our eyes and the three-dimensional commercials stimulate our creativity and define the infinity of our imagination by means of the 3D virtual stimuli. Therefore, we are living in the globalization age, where the new 3D revolution, advertising plays an important role in the world of competitive business. Many industries are based on the power of advertising to effectively attract or win its competitors’s customers and the impact of advertising is so strong that it determines the purchase of goods most of us do not even want in the first place.
Journal: Conference proceedings of »eLearning and Software for Education« (eLSE)
- Issue Year: 7/2011
- Issue No: 02
- Page Range: 553-558
- Page Count: 6
- Language: English