Sustainability as a strategic response to the liability of foreignness: Empowering multilatinas for sustainable development
Sustainability as a strategic response to the liability of foreignness: Empowering multilatinas for sustainable development

Summary/Abstract: Objective: This study explores the role of sustainability as a strategic mechanism for multilatinas to overcomethe liability of foreignness (LOF) and drive sustainable development in host countries. It also highlights theintersection of sustainability, business ethics, and internationalisation, focusing on their collective impact onsustainable development and identifying business ethics as a promising area for future research.Research Design & Methods: This article uses a single-case methodology to incorporate triangulation fromdiverse sources. We collected primary qualitative data from five Latin American countries, complemented bysecondary data extracted from company reports and third-party communications.Findings: Our study contributes to the LOF and sustainability literature by demonstrating how an effective sus-tainability strategy empowers EMNEs to mitigate the inherent disadvantages of operating in foreign markets.Implications & Recommendations: By leveraging sustainability, these companies bolster their commitmentto sustainable development in host countries, thus transcending traditional liabilities associated with theiremerging market status.Contribution & Value Added: The findings from this single case study provide valuable insights into theintricate relationship between sustainability, internationalisation, and sustainable development within thecomplex landscape of emerging markets. This research contributes significantly to the scholarly debatesurrounding these topics.

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