THE TRANSITION FROM HISTORICAL MARKETING PRACTICES TO MODERN SYSTEMS: THE CASE OF JERUSALEM
THE TRANSITION FROM HISTORICAL MARKETING PRACTICES TO MODERN SYSTEMS: THE CASE OF JERUSALEM

Summary/Abstract: The study aims to examine the historical commercial structures in Jerusalem during the Ottoman and British Mandate periods and to reveal the relationship between modern technologies and marketing effectiveness. In the first part of the study, the strategies used to ensure success in the commercial activities of the region during the Ottoman and British Mandate periods are discussed. In the analysis section, the interaction of these two phenomena is examined through a data set created by obtaining the export figures of countries from the Organization for Economic Cooperation and Development (OECD) data and information systems studies in the social field, and the positive significant correlation between them is presented in the findings section of the study (r = 0.666, p < 0.001). Based on these results, the advantages that countries can gain from incorporating new technologies in marketing their products are discussed. The results of the analysis provide country administrations with a historical perspective in the field of marketing and show the interaction between the success of marketing activities and the importance given to information systems.

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