Advertising of bookmaker bets on the Internet Cover Image

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Advertising of bookmaker bets on the Internet

Author(s): Michał Krzewicki
Subject(s): Public Law, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: gambling games; mutual betting; advertising ban; online advertising;

Summary/Abstract: Betting is a form of gambling, the advertising of which is subject to statutory restrictions, similarto tobacco products, alcohol, and medicines. The Gambling Act introduces a general ban on ad-vertising these games; however, advertising mutual betting for which apermit has been granted ispermissible, provided that the statutory conditions for such advertising are met (e.g., it is not di-rected at minors or does not present mutual betting as a form of relaxation or a way to solve fi-nancial problems). Advertising this type of activity on the Internet is particularly problematicgiven the ambiguous ban on such advertising in „public places.” A detailed analysis of the term„public place” has been carried out in legal literature and case law in connection with Article 141of the Polish Code of Petty Offenses, which penalizes placing an obscene notice, inscription, ordrawing in a public place or using obscene language. The arguments presented in this contextagainst recognizing the Internet as a „public place” should also apply to the advertising of betting.Therefore, advertising such bets is permissible on the Internet since it does not constitute a „pub-lic place.”

  • Issue Year: 2025
  • Issue No: 1
  • Page Range: 59-72
  • Page Count: 14
  • Language: Polish
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