ФОРМАЛІЗАЦІЯ МЕТОДОЛОГІЧНИХ ПІДХОДІВ ДО ОЦІНЮВАННЯ СТРАТЕГІЧНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ АВІАТРАНСПОРТНОГО КОМПЛЕКСУ УКРАЇНИ
FORMALIZATION OF METHODOLOGICAL APPROACHES TO THE EVALUATION OF UKRAINE’S AVIATION TRANSPORT COMPLEX STRATEGIC POTENTIAL

Summary/Abstract: Article is devoted to solving problems concerning the strategy of Ukraine’s aviation transport complex enterprises according to the priorities of national development. The basic provisions of the concept of strategic capabilities are determined to help solving the task of raising competitiveness in the long term perspective on the basis of systematic strategic development both separate elements and the entire system which forms the strategic potential of the enterprises of Ukraine’s aviation industry. The methods used for evaluation of the strategic potential of the company are researched. A block diagram of the algorithm of the competitive status of the company estimation from the perspective of the ability to achieve the goal is worked out. The methodological approach to the evaluation of entrepreneurial comprehensive strategic potential of air transport enterprise in accordance with its functional components is formed

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