PRIMENA VEŠTAČKE INTELIGENCIJE U OTKRIVANJU PREVARA U TURIZMU
APPLICATION OF ARTIFICIAL INTELLIGENCE IN DETECTING FRAUD IN TOURISM

Summary/Abstract: Tourism has become a key sector of the economy in many countries during this century, offering immense potential for job creation and economic growth. The development of information technologies and artificial intelligence is transforming the tourism industry, enabling personalized experiences, travel optimization, and enhanced customer support. With the rise of online payments in tourism, the risk of various forms of fraud also increases. Therefore, the role of artificial intelligence, particularly machine learning and deep learning is becoming increasingly important in detecting fraud and ensuring secure financial transactions in e-tourism. While artificial intelligence continues to improve the tourism industry, it also faces challenges related to online fraud, offering opportunities for enhanced customer support, personalized experiences, and improved efficiency while addressing security issues in online transactions.

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