Wpływ innowacyjnych technologii na funkcjonowanie rynku ubezpieczeniowego
The Impact of Innovative Technologies on the Functioning of the Insurance Market
Author(s): Jerzy ŁańcuckiSubject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Fundacja "Prawo Ubezpieczeniowe"
Keywords: insurance market; InsurTech; big data analytics; artificial intelligence; digital skills of clients and consumers;
Summary/Abstract: The article analyzes the impact of innovative technologies on the insurance market, emphasizing the role of big data analytics, artificial intelligence, and the digital competence of customers and consumers. It highlights the opportunities and barriers associated with the use of innovative technologies, focusing on their absorption by customers. The study underlines the importance of aligning product offerings from insurers and intermediaries with the expectations, needs, and capabilities of policyholders. The author also stresses the role of regulatory and supervisory institutions in ensuring the safe development and implementation of these technologies.
Journal: Prawo Asekuracyjne
- Issue Year: 2/2019
- Issue No: 99
- Page Range: 6 - 22
- Page Count: 17
- Language: Polish
