Нова українська музика: як заспівати історії та історію
New Ukrainian music: how to sing stories and history

Summary/Abstract: The evolution of Ukrainian music has taken a therapeutic turn, with artists adapting to the challenges of online promotion amid the pandemic and war. Traditional TV projects have lost their appeal, while social media has become the primary platform for musicians to connect with audiences. This shift has led to a resurgence of genre music and a focus on lyrical content that resonates with listeners' daily lives. Notable artists like Schmalgauzen and Mія Рамарі have gained popularity through their unique approaches, blending nostalgia with contemporary themes. The trend towards storytelling in music, influenced by theater and literature, has become prominent, with artists like Klavdia Petrivna and NAZVA creating immersive experiences for their fans. Additionally, projects like MUR's album "Ти [Романтика]" have revitalized interest in historical and literary figures, blending past and present in a compelling narrative. This transformation reflects a broader cultural movement towards intellectual and emotionally engaging music that speaks to the resilience and creativity of the Ukrainian people.

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