Культура донатів: як зародилася система донатів в Україні, її становлення та еволюція
Donation culture: how the donation system originated in Ukraine, its formation and evolution

Summary/Abstract: The article explores the emergence and evolution of the donation culture in Ukraine, which has become an integral part of daily life since the full-scale Russian invasion. Despite the prolonged conflict, donations have increased, with significant support for urgent needs like vehicles, drones, and medical kits. Creative fundraising methods, such as auctions, charity concerts, and literary events, have been employed to encourage donations. Emotional triggers, such as major attacks or blackouts, often lead to spikes in donations, while systemic donations involve regular, automated contributions. The article also highlights the role of Ukrainian artists and influencers in promoting donations through innovative approaches like cover songs and collaborative videos. Additionally, the text discusses the impact of offline events, such as charity walks, and the importance of supporting the creative industry to sustain donation efforts. However, it also warns about the risks of fraud and the need for careful donation practices.

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