Komplementowanie w kobiecych grupach facebookowych jako strategia komunikacyjna kontradyktoryczna wobec społecznego przyzwolenia na hejt?
Complimenting in women’s groups on Facebook as an adversarial communication strategy against social consent to hate?

Summary/Abstract: In the article, I analyze various ways of implementing behabitive speech acts, such as compliments in a feminine version, in selected women’s groups on Facebook. It seems that for some time now the trend of mutual complimenting has been growing, perhaps as a desire to counteract hate online, or perhaps as an attempt to introduce appreciative forms of commenting on reality instead of an overly critical and negative approach. Using rhetorical analysis and speech act theory, I will analyze the collected research material in terms of the construction of compliments, intended intentions, and ways of responding to them.

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