Challenges Caused by Inflation for Micro, Small and Mediumsized Enterprises: Analysis of Croatian Market
Challenges Caused by Inflation for Micro, Small and Mediumsized Enterprises: Analysis of Croatian Market

Summary/Abstract: Inflation, as a pervasive macroeconomic phenomenon, represents a constant global challenge faced by Croatian businesses. The main objectives of the paper were to investigate the macroeconomic situation and the way in which micro, small, and medium-sized enterprises operate in conditions of inflation in the Croatian market. A survey was conducted on the sample of 103 managers of Croatian micro, small, and medium-sized enterprises. The research results show the managers' attitudes towards cost-saving measures that Croatian micro, small, and medium-sized enterprises should undertake, as well as towards government measures to combat inflation. An analysis of respondents' answers reveals that state spending and the energy crisis are the main causes of inflation in Croatia from 2021-2023. Finally, the conclusion indicates that inflation is undoubtedly a challenge for micro, small, and medium-sized enterprises, followed by the answers to the research questions and the guidelines for further research in the field studied.

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