O produkcie bez słów. Pozajęzykowe sposoby wyrażania wartości w tzw. cichej recenzji w serwisie TikTok
About the product without words. Nonlinguistic ways of expressing value in the silent review on TikTok

Summary/Abstract: The subject matter of this article is a new form of the online expression on TikTok — the silent review. This is a type of consumer review in which senders present, evaluate and give opinions on products (mainly books and cosmetics) using nonlinguistic elements. The aim of the article is to show reviews functioning in nonverbal form and to characterize the ways in which creators of videos presented on TikTok express value. The result of the analysis is the presentation and description of positive and negative value measures that are used in the silent review.

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