INTERDEPENDENCE OF HOTEL COMPANIES AND SELECTED ECONOMIC POLICY MEASURES
INTERDEPENDENCE OF HOTEL COMPANIES AND SELECTED ECONOMIC POLICY MEASURES

Summary/Abstract: For hotel companies to operate successfully, it is important to react to the changes that are happening in the market. The method and form of valuation of companies in a market economy environment implies a thorough knowledge not only of the financial condition of these companies, but also of the means for their evaluation. The research was conducted on a sample of 208 hotel companies in Croatia from 2002 to 2018. The paper implements five models with different dependent variables that show the success of the company's business: profit, employment, income, assets and investments. The independent variables used in the model were corporate tax, exchange rate, contributions, tax and surtax, VAT rate on accommodation services, and average interest rate on loans, while the control variables were enterprise size and gross domestic product. For the sake of transparency in proving hypotheses, all hypotheses were tested through all five models using the econometric panel analysis method using the STATA software package. The results show that there is an interdependence between selected indicators of hotel companies and selected economic policy measures, but the hypotheses are only partially accepted.

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