SWOT ANALYSIS ON 2023 PRESIDENTIAL CANDIDATES IN NIGERIA
SWOT ANALYSIS ON 2023 PRESIDENTIAL CANDIDATES IN NIGERIA

Summary/Abstract: Electioneering is at the very heart of democracy and its sustenance in all climes where it is in practice. This being a statement of fact, it would therefore be apt to posit that there can be no viable and vibrant democracy without elections, as it is through election(s) that gives the people the rare opportunity to have a say in how and who governs them. Elections are thus at the core of the operationalization and consolidation of democracy. Accordingly, this paper examines the just concluded general elections in Nigeria with a view to profiling the level of preparedness of the four front-line candidates of Senator Bola Ahmed Tinubu, Mr. Peter Obi, Alhaji Atiku Abubakar and Engr Rabiu Musa Kwankwaso. The study adopted the SWOT analysis, which implies the use of Strength, Weakness, Opportunity and Threats to analyze the candidates’ level of preparedness for the elections. The paper found that, of the four major candidates, the candidate of the All Peoples’ Congress (APC), Bola Ahmed Tinubu, appears to stand a better chance not just to win the election but also to govern, this is because of his track records of mentorship which spread across the length and breadth of the country and his track records as a one-time governor. The paper suggested among other things that human capacity development and viable political mentorship are very potent and important investment in political leadership.

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