SUSTAINABILITY IN ORGANIZATIONS. ANALYSIS OF SUSTAINABLE PROGRESS BASED ON EVOLUTIONARY MILESTONES IN THE SUSTAINABILITY REPORTS OF THE LARGEST FOOD RETAILERS IN ROMANIA
SUSTAINABILITY IN ORGANIZATIONS. ANALYSIS OF SUSTAINABLE PROGRESS BASED ON EVOLUTIONARY MILESTONES IN THE SUSTAINABILITY REPORTS OF THE LARGEST FOOD RETAILERS IN ROMANIA

Summary/Abstract: Organizational sustainability has become, at a fast pace, from a simple desideratum, an essential condition for organizations, regardless of the field in which they operate. Being necessary for the business strategy to be built on responsibility and transparency, the non-financial data and information presented constitute the structure of a sustainable reporting. Sustainability reports published by companies can also be called a “business card” that reflects performance, social and environmental impact, while also presenting a secondary marketing function that attracts new customers and investors as well as talented employees. The aim of our study was to identify which are the main strategies in support of organizational sustainability applied by the two major food retailers in Romania: Kaufland and Penny. The study shows that there is an increasing trend toward shaping the activity towards sustainable progress, which is reflected in economic growth, environmental protection and socio-economic progress.

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