Reputation of the Russian Federation After the Invasion of Ukraine
Reputation of the Russian Federation After the Invasion of Ukraine

Summary/Abstract: On February 24, 2022, Russian military forces attacked the neighboring country of Ukraine. The invasion was overwhelmingly condemned by the international community with multiple countries imposing severe sanctions on Russia and its leaders. This study seeks to evaluate, however, if all these events affected the reputation of the Russian Federation among U.S. college students, the population that is often considered very disengaged from politics and international affairs. To achieve this goal current research is built on one of the most recent studies that measured the reputation of Russia among U.S. college students in 2014. Using the same scale, Global Reputation Measurement, current research collects data that can be compared with the 2014 data and thus can show the change in reputation scores. The results showed that Russia experienced a significant drop in almost all reputation measures from 2014 to 2022 highlighting high reputational costs of the invasion that may affect the country for years to come.

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