EFFECTIVE COMMUNICATION CAMPAIGNS FOR ENVIRONMENTAL ISSUES
EFFECTIVE COMMUNICATION CAMPAIGNS FOR ENVIRONMENTAL ISSUES

Summary/Abstract: Effective communication campaigns play a pivotal role in addressing environmental issues, as they have the power to influence public awareness, attitudes, and behaviors. This article explores the strategies that enhance the success of these campaigns, focusing on audience segmentation, the use of emotional and narrative appeals, and the integration of multimedia approaches. By reviewing both theoretical frameworks and case studies, the article provides a comprehensive analysis of how communication strategies can drive meaningful action on environmental challenges. Finally, the article concludes with recommendations for practitioners aiming to design impactful environmental campaigns.

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