Vybrané princípy a prípadové štúdie z behaviorálnej ekonómie
Selected principles and case studies of the behavioral economics
Author(s): Mária Vrábliková, Jana Piteková, Zuzana GončárováSubject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku
Keywords: Behavioral economics; Irrationality; Decision making
Summary/Abstract: The contribution deals with human irrationality, which is a fundamental subject of research in behavioral economics compared to traditional neoclassical economics based on rationality. The article also deals with the basic principles of behavioral economics and case studies such as risk (loss) aversion, nudging, framing effect, decision bait and hyperbolic discounting. In the contribution are also characterized effects of neurotransmitters (dopamine and serotonin), which influence the irrationality of decisions.
Journal: REFLEXIE - Kompendium teórie a praxe podnikania
- Issue Year: VIII/2024
- Issue No: 2
- Page Range: 56-67
- Page Count: 12
- Language: Slovak
