Publishing advertisement in the interwar period
Publishing advertisement in the interwar period

Summary/Abstract: The article examines the socio-economic situation of the Second Polish Republic, with a particular focus on the development of local trade and services, supported by innovative advertising practices during the interwar period. Through the lens of Tczew merchants utilizing printed advertising in parish calendars of the interwar decades, it presents their artistic form and content’s impact on the awareness of the local community. The author emphasizes the utility of such calendars as traditional communication tools, rich in informational, statistical, and literary content, serving as valuable sources for researchers, including media scholars, literary historians, historians, and ethnographers.

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